A.M Cassandre (updated)

By observing the work of Cassandre one can clearly notice the strong influence of cubism these motifs are clearly shown on his work other than that fact looking at Cassandre's work one can also notice some avant-grade influences and modernism.

It is also hard not to notice that Cassandre communicated with the audience by making use of bold images actually almost all his designs are based on a bold, dynamic, shape, lines and forms which combine an attractive image with type. Based on research both lettering and images had equal importance to Cassandre and both type and image should always complement each other to be able to communicate a strong message.
 the elegant and sophisticated posters the he designed are still popular with collectors today.




A.M Cassandre was one of the most influential designers of the Art Deco movement. His advertising posters and type designs helped define the Art Deco look.

"Cassandre's simple and bold designs emphasize two dimensionality and are composed of broad, simplified planes of colour. By reducing his subject to inconographic symbols, he moved very close to synthetic cubism." Philip B. meggs. and Alston W. Purvis.eds., 2012. Meggs’ History of Graphic Design. Fifth Edition. Hoboken Canada: John Wiley & Sons,Inc.pg 291

The above poster by Cassandre was for Paris Newspaper Cassandre cropped the papers name as it thrust form the upper right hand corner, leaving the often used shortened version. The poster is a pictograph image of Marianne a symbolic voice of France, urgently shouts news received over telegraph wires. Cassandre believed in total integration of word and image this is his single most important contribution to Graphic design. 

Philip B. meggs. and Alston W. Purvis.eds., 2012. Meggs’ History of Graphic Design. Fifth Edition. Hoboken Canada: John Wiley & Sons,Inc.pg 293

The above poster was for the North Star Paris Amsterdam night train, 1927. The magnificent abstract  design conveys an intangible aspect of travel. distant destination offer new experiences and hope for the future. Amsterdam hosted the Olympic games in 1928, and this poster advocated the rail travel for the event. 

Philip B. meggs. and Alston W. Purvis.eds., 2012. Meggs’ History of Graphic Design. Fifth Edition. Hoboken Canada: John Wiley & Sons,Inc.pg 293

Bifur typeface

Strokes for  each letter are omitted; a liner shaded ares restores the basic silhouette. The eye is able to to fill the missing parts and read the characters.

Philip B. meggs. and Alston W. Purvis.eds., 2012. Meggs’ History of Graphic Design. Fifth Edition. Hoboken Canada: John Wiley & Sons,Inc.pg 294

References

Philip B. meggs. and Alston W. Purvis.eds., 2012. Meggs’ History of Graphic Design. Fifth Edition. Hoboken Canada: John Wiley & Sons,Inc.