Corporate Identity (updated)

Based on the research that i have done corporate identity first came to life after the world war 2 and this started by the Modernist Movement in America. 

Although corporate identity had been in existence for centuries the visual identification started in the 1950's 

The thing that helps the viewer distinguish one company from the other is the imagery and that's why corporate identity is very important to a company it also attracts clients and visual imagery has always been very important event in the historical times, for instance in the Medieval time people used to make marks to identify their properties.

It was during the 1950's and the 70's that corporate Identity became a necessity for all corporations. Design was then seen as a major way to shape a reputation for quality and reliability. The Industrial Revolution made way for new generation of corporations across the world and they adopted varying approaches to present their brand identity. Not only were logos but brands and standards became a part of a daily life of employees and described, down to the most minute detail


Brands were constantly inventing and reinventing their visual image to adapt to society that was focused on new technological inventions and modern means of communication, travel and  entertainment.

Philip B. meggs. and Alston W. Purvis.eds., 2012. Meggs’ History of Graphic Design. Fifth Edition. Hoboken Canada: John Wiley & Sons,Inc.pg 412



The above image on the right is a poster design for Olivetti 1949 by Geovanni Pintori. Olivetti products are suggested by a melange of numbers.Philip B. meggs. and Alston W. Purvis.eds., 2012. Meggs’ History of Graphic Design. Fifth Edition. Hoboken Canada: John Wiley & Sons,Inc.pg 410

Some examples of Corporate Identity 

The above image is the CBS Television trademark, 1951. Designed by William Golden. Its consists of two circles and two arches from a pictographic eye. Translucent and hovering in the sky, it symbolizes the great power of projected video image. Philip B. meggs. and Alston W. Purvis.eds., 2012. Meggs’ History of Graphic Design. Fifth Edition. Hoboken Canada: John Wiley & Sons,Inc.pg 414

Lucky Strike logo 1939 by Raymond Loewy

Eye Bee M poster from 1981 by Paul Rand. By using the rebus principle Rand designed this poster for the presentation of the Golden Circle Awards, an in house IBM occasion. Although Rand eventually prevailed, it was temporarily banned, as it was felt that it would encourage staff IBM designers to take liberties with the IBM logo. Philip B. meggs. and Alston W. Purvis.eds., 2012. Meggs’ History of Graphic Design. Fifth Edition. Hoboken Canada: John Wiley & Sons,Inc.pg 418

References

Philip B. meggs. and Alston W. Purvis.eds., 2012. Meggs’ History of Graphic Design. Fifth Edition. Hoboken Canada: John Wiley & Sons,Inc.