Based on the research that i have done I found that Art Deco was an international Movement and a development of Art Nouveau although the style was mainly focused on architecture which was described as elegance and sophisticated the Movements posters and advertising were also very elegant and glamorous, The poster normally displayed typography which had a strong vertical structure which also was usually very clean ad often in a sans serif style.
One can also can notice that the Movement emphasizes on geometrical forms these forms are clearly coming from modernism. The basic geometrical shapes are coming from cubism. The rendering of colour in my opinion is a reminder of neoclassicism and the overlapping of the figures that are seen in some posters is another reminder of futurism.
One can also notice some Egyptian elements and exotic motifs of African sculptures and also Persian details appear on few Art Deco Buildings
Art deco was an international style of decoration which developed during 1918 till 1939. The term Art deco is used to identify popular geometrical works from the 1920 and the 1930.
One can also can notice that the Movement emphasizes on geometrical forms these forms are clearly coming from modernism. The basic geometrical shapes are coming from cubism. The rendering of colour in my opinion is a reminder of neoclassicism and the overlapping of the figures that are seen in some posters is another reminder of futurism.
One can also notice some Egyptian elements and exotic motifs of African sculptures and also Persian details appear on few Art Deco Buildings
Art deco was an international style of decoration which developed during 1918 till 1939. The term Art deco is used to identify popular geometrical works from the 1920 and the 1930.
The visual motifs of Art Deco include:
- geometrical shapes
- Egyptian zig-zag
- sunbursts
- lightning bolts
- motion line
- streamlined forms
Art Deco flourished between the two world wars and it evolved from earlier artistic movements, and developed in direct response to the revolutionary changes in scientific, social and political events of the early 20th century. Art Deco liner symmetry was a distinct departure from the following asymmetrical organic curves of its predecessor style Art Nouveau.
Two important Art Deco designers were A.M Cassandre and E. McKnight Kauffer.
The above elevator door has geometrical motifs mixed with Egyptian zigzags, the curviliner shapes are left over from the Art Nouveau period is now generally simplified.
The simplicity of the Plakastil Art also influenced the Art Deco look.
The above poster is by E.McKnight Kauffer. This bellweater poster was based on the designers earlier futurist and cubist inspired print of flying birds
Philip B. meggs. and Alston W. Purvis.eds., 2012. Meggs’ History of Graphic Design. Fifth Edition. Hoboken Canada: John Wiley & Sons,Inc.pg 290
References
Philip B. meggs. and Alston W. Purvis.eds., 2012. Meggs’ History of Graphic Design. Fifth Edition. Hoboken Canada: John Wiley & Sons,Inc.
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